The Thinking Behind Our Next Bag

When I first started designing TYVY, I knew exactly which bag I wanted to create first.

It wasn't the easiest product to launch. It wasn't the least expensive. But it was the bag I had been searching for for years as my work travel increased.

After years of commuting, traveling for work, and constantly moving between meetings, airports, hotels, and home, I wanted one bag that could keep up with all of it. And because I worked in retail, I wanted a travel tote that could seamlessly transition from work to travel to everyday life—one that was both stylish and durable. That became our Aviator Tote, a bag designed for women balancing work, travel, and everything in between.

But over the past year, as I've met customers at pop-ups, networking events, and through conversations online, I've realized something.

Not everyone discovers a brand the same way.

Some women are looking for a work or travel bag. Others simply want a great everyday bag. And for many, investing in a premium tote from a new brand is a thoughtful purchase. I know it would be for me.

That realization planted the seed for our next addition to the collection.

I didn't want to simply make a smaller version of our original tote. I wanted to create something that still felt unmistakably TYVY—lightweight, functional, and beautifully designed.

It may be smaller, but it carries the same DNA as the original Aviator Tote.

As we get closer to launch, I've been thinking about what I hope this new bag represents.

For me, it's more than another product. It's an easier way to discover TYVY.

Its smaller size and more accessible price point make it an easy first introduction to our brand—a chance to experience our quality, thoughtful details, and design philosophy before deciding if one of our larger totes is the right fit.

Sometimes the first purchase from a brand isn't the biggest one. It's simply the one that makes you want to come back.

For the Mini Aviator Tote, I decided to introduce two new colorways—Warm Grey and Navy—instead of carrying over Black and Olive Green from our original Aviator collection. I wanted this launch to feel fresh while staying true to the TYVY aesthetic.

It also gives us a chance to see how these colors resonate with our community. If women fall in love with Warm Grey or Navy, don't be surprised if they make their way into our larger Aviator Tote collection in the future.

When we photographed the Mini Aviator Tote for the first time, seeing it sitting beside the original Aviator Tote was one of those unexpected founder moments.

It made me realize the collection feels more complete—not because we have more products, but because we now have something for women at different stages of their journey with TYVY.

There's still a little more work to do before launch, so you'll be seeing a few sneak peeks over the coming weeks.

I'm excited to finally start sharing what we've been working on, and I can't wait to officially introduce the Mini Aviator Tote this September.